Reverso Watch

Founded in 1833, Jaeger-LeCoultre is one of the greatest Swiss watchmaking houses. Created in 1931, the Reverso watch range has become a real brand icon. In 2015, we were faced with the question of how to help them celebrate its 85th anniversary.


In order to celebrate the Reverso’s 85th anniversary, we created a brand movie to trace the history of this iconic product. “The Birth of an Icon” is a journey through time and famous events. This movie has been accompanied by a real media plan with banner ads and prerolls.


  • "Birth of an icon"

    The film is a journey through time: 1931-1945 / 1969-1990 / 2016, with clips allowing fluids and aesthetic transitions, always in continuity.

  • Making-of

    Our making-off