Christmas film


French viewers will also have seen on their screen

an initial short spot aired over the Christmas and

New Year period. The mood format focuses on

the flagship products from the winter collection,

in the elegant and authentic setting of a famous

Paris hotel. Pictures and atmosphere set the new

tone of the brand’s communication.


  • christmas film


We set out to upgrade brand content by offering customers an all-new print document available in store. The outcome, in line with the brand’s positioning, was the Brice Newsletter. Each issue features a European capital, reporting on must-have addresses, places not be missed and encounters with remarkable people who shared their experiences with us.